Services
Use the buttons below to explore our services.
Strategy & Messaging
We deliver a Communications Strategy + Message Guide package to our clients to help them strengthen their communications strategy and brand, clarify their messaging, and reach their audiences. When creating messaging for our clients, we leverage best practices in messaging development and narrative strategy.
We create two foundational strategy documents:
- A Message Guide that refines your organizational messaging
- A Communications Strategy that outlines your objectives and audiences and how you will reach them
We have two areas of focus:
- Helping social impact organizations improve their strategy and messaging for their organization as a whole
- Helping clients with strategy and messaging for specific projects and campaigns
Campaigns
We help our clients run campaigns on important issues, where the stakes are high.
Bringing years of campaigning experience, our expertise includes digital strategy, media engagement, donor influencing, and experience working with all levels of government and politics — from the school board level to Parliament.
Our campaigns include:
- Action-oriented campaign messaging
- Step-by-step plans from campaigns experts
- Strategies to engage decision makers
- Campaign materials that drive engagement
We specialize in:
- Advertising
- Narrative strategy campaigns
- Week of action (or day of action) campaigns
- Pre-budget campaigns
- Coalition campaigns
Training & Speaking
We offer workshops and one-on-one coaching on social impact communications and advocacy.
Deepen your team's approach to communications with skill-building training and coaching. We offer:
Media Training
- Media Training for Spokespeople
- Media Training for Communications Teams Managing Media On Behalf of their Organization
Communications and Messaging Training
- How to Develop Effective Messaging to Drive Your Cause Forward
- Advocacy Training: How to Develop Winning Campaigns
Coaching
- Coaching for communications teams and Executive Directors who want to build their team's capacity, strengthen their organization’s communications, and increase their organization’s social impact
Graphic Design
Rebrands and Brand Refreshes
Having a strong visual brand is a core part of setting up your cause for success. We support social impact organizations with brand design, including both full rebrands and smaller brand refreshes.
Our brand design projects include:
- A new visual identity for your organization
- A robust brand guide to help your team use the new brand, including guidance on colours, fonts, brand elements, photography, and more
- A suite of branded materials
- Easy to use templates (i.e. for social media, your newsletter, email signatures, and business cards)
Campaign Design
As part of our work in campaigns, we design campaign brands that are both strategic — and beautiful. To learn more about our design for campaigns, view our “campaigns” tab.
Report Design
And yes, we design reports! Our work in report design includes:
- Annual reports
- Strategic plans
- Research reports
- Infographic design and data visualization
Website Design
We design websites that do more than look good — they help you make a difference. We partner with social impact organizations to design websites that elevate your work, engage your community, and drive meaningful action.
Our website projects include:
- A custom, user-friendly website tailored to your goals and audiences, on a web platform of your choice
- Mobile-responsive design and accessibility best practices
- Strategic content planning and intuitive navigation
- Training to help your team feel confident managing the site
Creative Activations
Why blend in when you can reach your community in a creative way – and stand out? LeBlanc (& co.) is specialized in creating custom projects that bring art, design, and community-based creativity into our work on social impact causes.
From designing popup installations to creating a children’s activity book, we have helped clients bring their creative ideas to life. Our practice in creative activations is grounded in a participatory approach and draws inspiration from the long tradition of using creativity to drive systemic change.
If you need anything from an installation, to an immersive learning project, to any other creative idea that sparks your attention, then please reach out.
Research
We support clients with research in communications, messaging, and media. Our research can be commissioned as a standalone service or integrated into our other services, such as campaigns and rebrands.
We use research to guide clients through evidence-based decision making on communications. When the stakes are high, your organization can use research to make informed decisions related to your messaging, strategy, and brand.
Our focus areas include:
- Message testing
- Narrative mapping
- Traditional media analysis
- Social media analysis
- Landscape analysis
- Desk research
