Arts Ottawa

In the lead up before Arts Ottawa was launched, LeBlanc (& co.) Communications supported the two predecessor organizations with communications for the merger process, which included support on internal communications, external communications, and over a dozen community engagement opportunities. More information on the merger process can be found in the case study document that we co-developed with Arts Ottawa.

We also worked alongside the Arts Ottawa team in collaborating with a local Ottawa artist, Melanie Yugo, to commission an art piece called Nurture Future, inspired by Ottawa’s arts community. The artwork was commissioned to serve two purposes: firstly to create a temporary “look and feel” for the merger discussions before the merger was finalized, and secondly to inspire the colours for the new Arts Ottawa brand. This creative partnership infused another layer of community engagement into our work on Arts Ottawa’s communications and branding.

After a robust community engagement and strategy development phase, we embarked on creating Arts Ottawa’s new visual identity, featuring a bold, modern logo and brand “look and feel”, showcasing their deep commitment to Ottawa’s arts community and their credibility as an arts advocacy organization. Next, LeBlanc (& co.) Communications designed and developed a user-friendly, accessible website to set Arts Ottawa up for success with community engagement, programs, and advocacy. 

More information about the merger process and 40-year history of impact can be read on the “history” page of the Arts Ottawa website.