Drag The Vote
Client
Sectors
2SLGBTQI+
Services
Campaign design
Collateral design
Photoshoot
Ahead of Canada's 2025 federal election, the Drag the Vote campaign tapped into the power of the drag community to get more 2SLGBTQI+ people to vote in a crucial election.
When the Society of Queer Momentum wanted to run a national queer get out the vote campaign for Canada’s 2025 federal election, they turned to LeBlanc (& co.) Communications for support with communications and design. The resulting campaign, Drag the Vote, harnessed the power of drag performers and called on 2SLGBTQI+ communities and allies to vote — at a crucial moment for queer and trans rights.
Drag The Vote launched with support from Momentum, LeBlanc (& co.) Communications, dozens of partner organizations, and drag performers across Canada. From the queens of Canada’s Drag Race to beloved hometown performers, the ‘drag world’ emphatically joined the campaign and called on the 2SLGBTQI+ community to get out and vote with the community’s best interests in mind.
The Drag the Vote campaign was featured in dozens of media outlets, from the Canadian press to many local outlets across Canada. Notably, Campaign Canada — an outlet covering the design and advertising sectors — covered LeBlanc (& co.) Communications’ work on Drag the Vote and the article can be read here.
When designing the brand for Drag the Vote, our team fulfilled our client’s brief for a joyful, colourful campaign inspired by the aesthetics of our favourite drag performers and gay bars. To bring the brand to life, we sought inspiration from the rich visual tradition of drag and incorporated elements like sparkles, hues of pink, and typography modelled after neon signs often found in nightclubs.
To get more 2SLGBTQI+ people and allies to vote in a crucial election, Momentum and LeBlanc (& co.) planned Drag The Vote to be a major campaign with both online and in-person activations. We designed a suite of branded merch — like branded tshirts, crop tops, stickers, and fans that say ‘Hi Gay, Go Vote!” — that was mailed to hundreds of supporters and performers across the country and made more accessible with an online merch store. This ensured that the campaign would be fuelled by an influencer model, as drag performers and partner organizations across the country were poised to show their support.
As a way to spread the message, a whopping total of 40,000 Drag the Vote stickers were shared with advocates across Canada.
To visually showcase the campaign, we invited performers to strut their stuff at a photoshoot (in a queer nightclub, Ottawa’s famed Lookout, of course). The resulting photos helped bring the campaign to life while also highlighting the delights found in the merch store and overall message of the campaign — to get out and vote!
Check out the Drag the Vote website and support the campaign with Drag the Vote merch.
