National Day of Action Campaign for Child Care and Early Learning
Client
Sectors
Gender justice
Services
Campaign strategy
Media relations and public affairs strategy
In fall 2023, LeBlanc (& co.) Communications supported the National Day of Action Campaign for Early Learning and Child Care.
Led by our client Child Care Now, the campaign focussed on increasing access to child care by highlighting the challenge that hundreds of thousands of Canadian families face — being unable to secure child care when they need it, due to a severe shortage in child care spaces in Canada.
The campaign successfully drew attention to the need to solve the workforce crisis in child care — which is caused by low wages and poor working conditions — in order to ensure that all families can access child care when they need it. The campaign was the last major advocacy action on child care prior to the Canadian federal budget, when over $1 billion was secured in grants and loans for expanding child care availability in Canada.
LeBlanc (& co.) Communications supported our client, Child Care Now, with planning and rolling out the campaign. Our support included communications, particularly communications strategy, graphic design and illustration, media relations, and content creation.
Child Care Now and their provincial affiliates are trailblazing advocates for accessible, nonprofit, universal child care.
Child Care Now approached us for help with their National Day of Action campaign communications. After building a strategy and developing key messaging, we worked with their team to create and launch an open letter to the federal government that received over 6,000 signatures. The success of this letter and overall campaign was owed to the strong foundation that child care activists built over decades of tireless work.
By leveraging the reach of provincial affiliates and activists across the country, the National Day of Action received over 30 media hits in various media outlets.
We were also thrilled to support Child Care Now on their campaign’s visual identity. We created custom illustrations to create a unique “look and feel” for the campaign. The graphics worked seamlessly alongside Child Care Now’s existing visual brand identity, while bringing a distinct brand to the National Day of Action content.
To help families and activists across the country participate in the campaign, we helped Child Care Now create a toolkit to spark engagement with the National Day of Action. The toolkit provided social media content, the open letter, and printable materials including buttons and a poster.
