Nourish Nova Scotia
Client
Sectors
Anti-Poverty
Food
Social Justice
Youth
Services
Strategy
Brand Design
Website
Nourish Nova Scotia is a nonprofit that equips and inspires youth to get involved with — and transform — the food and food systems around them.
In Nova Scotia, young people are key to transforming food systems, yet many youth do not have opportunities to learn about where their food comes from, how it's grown, and the impact food has on their communities’ health and wellbeing. Through hands-on learning related to food, Nourish Nova Scotia inspires and equips the next generation to drive meaningful change in their communities and become leaders in shaping a healthier, more sustainable future.
As Nourish Nova Scotia continued to grow, their team wanted their communications presence to capture the energy, creativity, and hope that young people bring to food systems transformation. The Nourish Nova Scotia team approached LeBlanc (& co.) Communications to create a vibrant new brand identity and communications strategy that would resonate with youth, reflect their values, and make food systems education feel fresh, engaging, and fun. To accomplish this, LeBlanc (& co.) helped Nourish Nova Scotia develop a Communications Strategy, Message Guide, and a complete visual rebrand, including a website.
Before diving into the design, we worked with the Nourish Nova Scotia team on a strategy and research phase. We developed a comprehensive Communications Strategy and refreshed Message Guide. In the strategy phase, we clarified the organization’s communications objectives, pinpointed target audiences, and helped shape the core messages and brand positioning that would speak to young people, educators, and community partners. Our goal was to strengthen Nourish Nova Scotia’s communications strategy and messaging — so that they could clearly communicate the impact they make in Nova Scotia.
The strategy and research phase also identified the path forward for the visual rebrand. Nourish Nova Scotia needed a new brand identity that would speak directly to both young people and educators, capturing the dynamic, hands-on approach that defines Nourish Nova Scotia’s work. To address this, we led them through a rebrand to create a new bright identity that would excite and inspire youth, while still being professional enough to engage educators, community partners, and donors.
While acknowledging that the existing Nourish Nova Scotia brand needed to be refreshed and modernized, the client also wanted to honour their organization’s history. We accomplished this by refining their old logo concept – a “fork flower” icon that represented both food and nature – to modernize the visual brand while nodding to their past.
We developed a colour palette that was vibrant and lively — colours that evoke freshness, vitality, and connection to nature. These colours are not only visually appealing but also reinforce Nourish Nova Scotia’s commitment to sustainability and local food systems.
Our team also designed and developed a new website to match the updated brand. Working closely with the Nourish Nova Scotia team, we built out the new website with a learning hub to house their library of resources including kid-friendly recipes, gardening activities, and educational tools for teachers.
The website was designed and developed with a focus on user experience, both for Nourish Nova Scotia’s external audiences as well as their internal team managing the site.
The Grow Eat Learn Trailer
In collaboration with OSO Planning + Design, our team designed the wrap that decorates the Grow Eat Learn trailer — an engaging, participatory creative project that will be visiting different parts of Nova Scotia in order to teach kids about food.
The Grow Eat Learn trailer will host activities like cooking and gardening workshops to help kids throughout the province learn about healthy food, local food, food security, and other areas of food systems.
This painting of the Grow Eat Learn trailer was created by a youth program participant (and budding young artist).
