The Social Impact Comms Podcast

Meet Kathryn and Marie as they introduce the podcast and share what listeners can expect: practical strategies, expert tips, and creative insights to elevate your social impact communications.

In this episode of the Social Impact Comms Podcast, Kathryn and Marie will take you on a deep dive into crafting impactful messages that resonate deeply with your core audiences and inspire action. This episode will cover everything from audience research to proven frameworks, and from social movements to human psychology. As part of this episode, we share our favourite inspiration and name who we listen to as experts in this space.

Resources mentioned in this episode:

• Anat Shenker Osorio’s Messaging Guides
• Trans youth message guide
• Race Class (Gender) Narrative Template
• We Make the Future
• Institute for Change Leaders
• Guide to Public Narative - The Commons (by Marshall Ganz)
• Words to Win By Podcast
• Don’t Think of an Elephant by George Lakoff

In this episode of the Social Impact Comms Podcast, Kathryn and Marie will walk you through creating a powerful, decentralized campaign. This decentralized approach helps campaigns spread by empowering local advocates to join your advocacy. We will cover how to establish a clear vision and how to support local advocates.

Resources mentioned in this episode:

• Child Care Now
• Case Study: A National Week of Action Campaign for Rainbow Equality
• Momentum

In this episode of the Social Impact Comms Podcast, Kathryn and Marie explore how to leverage digital platforms to amplify your social impact. We break down which platforms work best for different types of campaigns, with insights on maximizing reach and engagement. Note that part of this episode was recorded before Meta’s policy updates, that include the end of fact-checking, thinned-down moderation efforts, and a dismantled Hateful Conduct policy that expressly permits abuse against LGBTQ+ people while forbidding the same abuses against all other communities. (Reference: Human Rights Campaign)

Resources mentioned in this episode:

• Facebook.com 
• X.com
• Linkedin.com
• Instagram.com
• Threads.com
• Mastodon: joinmastodon.org/
• Bluesky: bsky.app
• Discord.com
• Slack.com
• Whatsapp.com
• Snapchat.com

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In this episode of the Social Impact Comms Podcast, Kathryn reflects on the evolution of LeBlanc (& co.) Communications and the lessons learned along the way in shaping the field of social impact communications. Tune into this storytelling-based episode where we will share our experience as an agency that straddles the business world and the social impact world.

In this episode of the Social Impact Comms Podcast, Kathryn and Marie invite you to discover the most common communications hurdles faced by social impact organizations and learn quick tips to overcome them with ease.

In this episode of the Social Impact Comms Podcast, Kathryn and Marie unveil strategies for effective communications when resources are tight. Small organizations can pack a punch with the right approach.

Resources mentioned in this episode

• TechSoup Canada
• Andy J Pizza
• Asana for nonprofits
• Slack for nonprofits‍
• Canva for nonprofits

In this episode of the Social Impact Comms Podcast, Kathryn and Marie walk you through the essential steps to successfully rebrand for maximum social impact. Tune in to hear our advice on how to successfully collaborate with an agency or freelance designer.

Resources mentioned in this episode

• Adobe for nonprofits
• Canva for nonprofits‍
• Figma